Ads for climate-damaging meat set to be banned in this Dutch city
The Dutch city of Haarlem is putting a ban on meat advertisements in public spaces, in what is being hailed as a world first. The ban, which is hoped to come into force in 2024, aims to reduce meat consumption and the impacts of the climate crisis.
It follows similar prohibitions by other Dutch cities on advertising from fossil fuel and aviation companies. Which types of meat are targeted by the ban?
Ziggy Klazes, a councillor from the GroenLinks party which introduced the motion, says the ban is only intended for some types of meat. “We want to ban advertising for meat, but not all meat – just the meat that comes from the big meat industry, industrial farming,” she tells Euronews Green.
Such ads will not be allowed on ad spaces controlled by the city government, such as bus stops and shelters.
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The motion, which was introduced by GroenLinks last November, was passed by Haarlem’s council this week. It will now have to undergo further scrutiny before coming into effect.
Why is Haarlem banning meat adverts?
Two years ago, the city council passed a motion labelling the current environmental situation a climate crisis, says Klazes.
“By this, we’ve given our commitment to do everything in our local power to not contribute to global warming,” she says.